The Right Imagery for the Right Message

I can't tell you how many times I've perused a business' website and felt that the photos didn't necessarily align with the intention or the messaging. For instance, a mental health therapist promotes a results-driven practice, promising that if you become a client of theirs, you'll find the inner peace that you've been searching for. Below are examples of the kinds of pictures that stare you square in the face. These images are usually adjacent to well-intentioned messaging like "Help is available" and "Do you feel like these people look?" Honestly, this is somewhat troubling and perhaps even triggering.

Now, I understand what is typically happening here. The therapist wants potential clients to recognize themselves in these photos and believe that a safe space and a brighter future exists for them. Of course, I get it. We live in a culture that has placed a great premium on being relatable. However, I'm challenging content creators, web designers, and entrepreneurs to take a different approach when using images to relate to potential customers or clients. One idea is to show them what they might look like AFTER experiencing your product or service.

I believe that these pictures exude a totally different perspective and illustrate the hope of connection, clarity, healing, resolve, peace, and freedom…which are, typically, what anyone on a mental health journey is aiming for. Some of us have been there, so we know! Imagine stumbling upon a therapist's website, seeing these photos and reading the words, "Take a deep breath and know that you're not alone," or "Joy exists," or "Reconnect with those who love and care about you."

The point? Take time to choose the right imagery so that your message and intentions are clear. The old adage is true: A picture is worth a thousand words.

Need help with your messaging? No worries. Let Superlative help!

NOTE: The photos used in this post are compliments of www.unsplash.com and www.pixabay.com.